10 Signs that Your Sales Email Comes Through as Spam
From time to time, when the stream of inbound sales leads runs a little low, you’ll need to do some outbound prospecting. The popular approach to generate new customers is to send a well-crafted email to the right people. The question is, are we doing that?
Sales emails can be an effective tool when done correctly but when they’re written poorly and hold no value for the recipient, more often than not, it usually ends up flagged as spam. Spam by definition is “Unwanted email, usually advertisements.” Note that this definition does not include the term “unsolicited.” That’s the distinction here. Sending unsolicited emails are fine as long as the prospect will be receptive to your message, and it’s not a blatant advertisement.
When you send valuable and personalized sales emails it’s a legitimate sales tactic – blasting spam is not. So how can you tell if your email comes through as spam?
- You use basic salutations
- Please use their first name. Nothing is more spammy then seeing an email that reads “Dear Sir or Madam”. It shows that you compiled a huge list, drafted the same email for everyone and took no time to get to know them or their needs.
- The email is not personalized
- Same applies here too. Personalization means understanding their needs and goals. It shows you’ve done your homework and research the company and their industry.
- You offer no real value
- “My company XYZ is the industry leader and we offer such and such services, let me share them with you”…Not really going to get my attention. I don’t care where you stand in the industry food chain, I care about what you can do for me (ABC Company) and how we could be a great team. I’m sure there’s tons of information out there on ABC Company through social media, their website, news, LinkedIn, etc that can be helpful in tailoring your pitch and strategy.
- Your email contains typos, grammar errors, and slang
- Yes, that is a big turn off when you don’t proofread and a sign that its not professional or even legitimate. Do the best you can and be sure to chek 4 erorrs (check for errors).
- The email was sent to a huge contact list all at once
- We’re more clever than you think. We know what it means when we’re on the BCC line and the email doesn’t say anything in specific to our needs. Again, tailoring your email one at a time is time consuming but its your best and honest effort in reaching out to land that client.
- The subject line contains spammy words
- Ever use “FREE TRIAL” or “Rank #1 in Google” or “Earn money working from home” in your subject lines? Sales words like these are misleading and can definitely put your email in the spam folder. Be sure to craft your subject line carefully. Avoid weird characters, all caps and punctuation as well. TIP: There’s a lot of sites out there that can help you create a catchy title (based on your keywords) that might help generate some ideas for you.
- Your call to action is listing a lot of links
- If you want a response, give recipients something to respond to. Ask them for feedback, give them a tracked link to a specific landing page, anything that’s specific enough that will encourage them to actively respond and interact. Adding a ton of links, hoping they’ll click one, is spammy behaviour.
- Your emails are being sent too often
- Remember how busy your own inbox gets. Your recipients need time and sending emails everyday (or several times a day) is a clear indicator of spam. If you’re just not getting the response you want, after some time has passed, consider another method of contact. If you’re getting responses, be prompt in acknowledging them.
- You use character language
- Mail with Chinese, Japanese, or Hebrew characters often goes right to the spam bin. You can thank the world of spammers for ruining this for you.
- Using too many unnecessary graphics and photos
- Adding images to your emails adds more than pictorial presentation. It adds doubt and more obstacles for clearance. So limit the imagery as it would call for an extra layer of Google image filtering.
Put yourself in your client’s shoes. What would you want to see? How do you want to feel? What would you react to – the good and the bad?
Do you have any suggestions to add for our readers? What has worked well for you?
Join our conversation and share your thoughts.